In this insightful interview, Alex Fedotoff sits down with Steve Earl, a seasoned copywriter who has worked with nine-figure brands. They delve into the world of direct response marketing, the evolution of copywriting, and what it takes to create winning copy for large-scale brands. Steve shares his journey into copywriting, the importance of understanding your customer, and how proper research and mentoring played key roles in his success. The conversation also explores how systems, people, and marketing drive the growth of multi-million-dollar brands.